Brand extensions : evaluation and reciprocal effects
- Other title
- Les extensions de marque : évaluation et effets réciproques (fr)
- Author
- SERRA, E1 ; CASTRO, A. J1 ; CARVALHO VIEIRA, J. M2 ; GUEVARA MARTINEZ, A. L2
Université d'Aix-Marseille 3. Institut d'Administration des Entreprises. (IAE), Aix-en-Provence, France (Funder/Sponsor)
[1] Universidade Catolica Portuguesa, Portugal
[2] Universidade Pompeu Fabra, Portugal - Conference title
- International Research Seminar in Marketing
- Conference name
- International Research Seminar in Marketing (30 ; La Londe les Maures 2003-06-11)
- Source
International Research Seminar in Marketing. 2003, pp 97-109, 13 p ; ref : 1 p
- Document type
- Conference Paper
- Language
- English
- Keyword (fr)
- COMPORTEMENT DU CONSOMMATEUR IMAGE DE MARQUE PRODUIT NOUVEAU PORTUGAL
- Keyword (en)
- CONSUMER BEHAVIOUR BRAND IMAGE NEW PRODUCT PORTUGAL
- Keyword (es)
- COMPORTAMIENTO DEL CONSUMIDOR IMAGEN PUBLICA PRODUCTO NUEVO PORTUGAL
- Classification
- Francis
- 616 Doge / Company management / 616-3 Marketing
- Discipline
- Corporate management
- Origin
- DOGE
- Database
- FRANCIS
- INIST identifier
- 15347700
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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