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The Serpval scale : a multi-item instrument for measuring a consumer's personal values about a service offering

Author
FERNANDES, J. C1 ; LAGES, L. F2
Université d'Aix-Marseille 3. Institut d'Administration des Entreprises. (IAE), Aix-en-Provence, France (Funder/Sponsor)
[1] Ericsson Telecommunications, Portugal
[2] Universidade Nova de Lisboa, Portugal
Conference title
International Research Seminar in Marketing
Conference name
International Research Seminar in Marketing (30 ; La Londe les Maures 2003-06-11)
Source

International Research Seminar in Marketing. 2003, pp 229-244, 16 p ; ref : 4 p

Document type
Conference Paper
Language
English
Keyword (fr)
COMPORTEMENT D'ACHAT COMPORTEMENT DU CONSOMMATEUR METHODE DE MESURE SERVICE AU PARTICULIER STRATEGIE MARKETING PORTUGAL
Keyword (en)
BUYING BEHAVIOUR CONSUMER BEHAVIOUR MEASUREMENT METHOD PERSONAL SERVICE MARKETING STRATEGY PORTUGAL
Keyword (es)
COMPORTAMIENTO DE COMPRA COMPORTAMIENTO DEL CONSUMIDOR METODO DE MEDIDA SERVICIO A PARTICULARES ESTRATEGIA MARKETING PORTUGAL
Classification
Francis
616 Doge / Company management / 616-3 Marketing

Discipline
Corporate management
Origin
DOGE
Database
FRANCIS
INIST identifier
15347708

Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS

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