Brand temperament
- Other title
- Tempérament de la marque (fr)
- Author
- CAPELLI, S1 ; MOISIO, R2 ; PANTIN-SOHIER, G3
Université de Grenoble 2. Centre d'Etudes et de Recherches Appliquées à la Gestion. (CERAG), Grenoble, France (Editor)
[1] CERAG, France
[2] Université du Nebraska, United States
[3] CIME, Université de Caen, France - Source
Brand temperament. 2004, 10 p., ref : 2 p
- Document type
- Book
- Language
- English
- Keyword (fr)
- IMAGE DE MARQUE MARQUE METHODE DE MESURE VALIDITE DE LA MARQUE GENERAL
- Keyword (en)
- BRAND IMAGE TRADEMARK MEASUREMENT METHOD VALIDITY OF TRADEMARK GENERAL
- Keyword (es)
- IMAGEN PUBLICA MARCA METODO DE MEDIDA VALIDEZ DE LA MARCA GENERAL
- Classification
- Francis
- 616 Doge / Company management / 616-3 Marketing
- Discipline
- Corporate management
- Origin
- DOGE
- Database
- FRANCIS
- INIST identifier
- 17023642
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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