Marketing strategies for visibility
- Author
- ASHCROFT, Linda1
[1] Liverpool John Moores University, United Kingdom - Source
Journal of librarianship and information science. 2010, Vol 42, Num 2, pp 89-96, 8 p ; ref : 3/4 p
- ISSN
- 0961-0006
- Scientific domain
- Information and communication sciences; Documentation
- Publisher
- Sage Publications, London
- Publication country
- United Kingdom
- Document type
- Article
- Language
- English
- Keyword (fr)
- Approche marketing Bibliothèque Communication Image sociale Promotion service Visibilité
- Keyword (en)
- Marketing approach Library Communication Social image Services promoting Visibility
- Keyword (es)
- Enfoque de márqueting Biblioteca Comunicación Promoción servicio Visibilidad
- Classification
- Pascal
- 001 Exact sciences and technology / 001A Sciences and techniques of general use / 001A01 Information science. Documentation / 001A01B Information service management / 001A01B02 Library and documentation centre management / 001A01B02A Organizational management. Staff and equipment management
- Francis
- 790 Information and communication sciences / 790-C Information service management / 790-C02 Library and documentation centre management / 790-C02A Organizational management. Staff and equipment management
- Discipline
- Sciences of information and communication
- Origin
- Inist-CNRS
- Database
- FRANCIS ; PASCAL
- INIST identifier
- 22956913
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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DOI
10.1177/0961000609351365 
https://dx.doi.org/10.1177/0961000609351365
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