Patterns of communication among marketing, engineering and manufacturing. A comparison between two new product teams
- Author
- GRIFFIN, A; HAUSER, J. R
Univ. Chicago, graduate school business, Chicago IL 60637, United States - Source
Management science. 1992, Vol 38, Num 3, pp 360-373 ; ref : 1 p.1/2
- CODEN
- MSCIAM
- ISSN
- 0025-1909
- Scientific domain
- Control theory, operational research; Management economics
- Publisher
- Institute for Operations Research and the Management Sciences, Linthicum, MD
- Publication country
- United States
- Document type
- Article
- Language
- English
- Keyword (fr)
- Commercialisation Communication Fabrication Gestion entreprise Ingénierie Product development Quality function deployment
- Keyword (en)
- Marketing Communication Manufacturing Firm management Engineering
- Keyword (es)
- Comercialización Comunicación Fabricación Administración empresa Ingeniería
- Classification
- Pascal
- 001 Exact sciences and technology / 001D Applied sciences / 001D01 Operational research. Management science / 001D01A Operational research and scientific management / 001D01A14 Firm modelling
- Discipline
- Operational research. Management
- Origin
- Inist-CNRS
- Database
- PASCAL
- INIST identifier
- 5170393
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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DOI
10.1287/mnsc.38.3.360 
https://dx.doi.org/10.1287/mnsc.38.3.360
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