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WEB ADOPTION AND FIRM PERFORMANCE IN THE FASHION INDUSTRY: THE MODERATING ROLE OF SOCIAL AND ECONOMIC RATIONAL MANAGERIAL PERCEPTIONSHURTADO GONZALEZ, J. M; CAMARA, S. Bruque; GONZALEZ, J. L. Galan et al.Journal of organizational computing and electronic commerce. 2014, Vol 24, Num 4, pp 342-365, issn 1091-9392, 24 p.Article
