6183931
Results 1 to 1 of 1
Selection :
Marketing dans la R&D : éléments de clarification de la notion de «marketing amont» = Marketing in R&D : some clarifications on «up-stream-marketing» conceptGAILLARD, J. M.Congrès international de l'Association Française de Marketing. 2000, pp 1017-1031Conference Paper