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Lean principles and premium brands : conflict or complement?

Author
OLIVER, Nick1 ; SCHAB, Lee2 ; HOLWEG, Matthias2
[1] Management School and Economics, University of Edinburgh, 7 Bristo Square, Edinburgh, EH8 9AL, United Kingdom
[2] Judge Business School, University of Cambridge, Trumpington Street, Cambridge, CB2 1AG, United Kingdom
Issue title
The Toyota Production System: Thirty years of research, and beyond
Author (monograph)
NEW, S. J (Editor)1
[1] Saïd Business School, University of Oxford, Oxford, OX1 1HP, United Kingdom
Source

International journal of production research. 2007, Vol 45, Num 16, pp 3723-3739, 17 p ; ref : 1 p.1/2

CODEN
IJPRB8
ISSN
0020-7543
Scientific domain
Control theory, operational research
Publisher
Taylor & Francis, London / Taylor & Francis, Washington, DC
Publication country
United Kingdom
Document type
Article
Language
English
Author keyword
Lean Marketing Mass markets Product development
Keyword (fr)
Antémémoire Automobile Commercialisation Développement produit Etirage Gestion relation client Japonais Marque déposée Production au plus juste Production masse Sous produit Marché niche
Keyword (en)
Cache memory Motor car Marketing Product development Drawing Customer relationship management Japanese Registered trade mark Lean production Mass production By product Niche market
Keyword (es)
Antememoria Automóvil Comercialización Desarrollo producto Estiramiento Japonés Marca registrada Produccion al mas justo Producción en masa Subproducto Mercado nicho
Classification
Pascal
001 Exact sciences and technology / 001D Applied sciences / 001D01 Operational research. Management science / 001D01A Operational research and scientific management / 001D01A13 Inventory control, production control. Distribution

Pascal
001 Exact sciences and technology / 001D Applied sciences / 001D01 Operational research. Management science / 001D01A Operational research and scientific management / 001D01A14 Firm modelling

Discipline
Operational research. Management
Origin
Inist-CNRS
Database
PASCAL
INIST identifier
18962551

Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS

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