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Marketing of dutch culinary restaurants : An exploration from the entrepreneur's perspective

Author
GEHRELS, Sjoerd A1 ; KRISTANTO, Stephanie2
[1] CHN Research Group, CHN University, School of Graduate Studies, Netherlands
[2] Branch Operations, HSBC Bank, Surabaya, Java, Indonesia
Issue title
International authors and themes
Source

Journal of culinary science and technology. 2006, Vol 5, Num 2-3, pp 23-37, 15 p ; ref : 1 p.1/4

ISSNNV
1542-8052
Scientific domain
Nutrition, obesity, metabolic disorders
Publisher
Haworth Hospitality Press, Binghamton, NY
Publication country
United States
Document type
Article
Language
English
Author keyword
Marketing Michelin culinary restaurants promotion word of mouth
Keyword (fr)
Commercialisation Guide pratique Promotion produit Préparation culinaire Restaurant Site Web
Keyword (en)
Marketing Handbook Product promotion Home cooking Restaurant Web site
Keyword (es)
Comercialización Guía práctica Promoción producto Preparación culinaria Restaurant Sitio Web
Classification
Pascal
002 Biological and medical sciences / 002A Fundamental and applied biological sciences. Psychology / 002A35 Food industries / 002A35A General aspects / 002A35A09 Miscellaneous

Discipline
Agrifood industries
Origin
Inist-CNRS
Database
PASCAL
INIST identifier
18994353

Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS

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