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Modelling of the marketing strategy choice on basis of a game theory and fuzzy sets

Author
VELESCO, E. I1 ; NEPRAVSKY, A1
[1] High School of Business and Management, Belorussian State Economic University, Partisansky avenue, 22a, Minsk, 220672, Belarus
Conference title
MS '99 : internacional [sic] conference on modelling and simulation (Santiago de Compostela, 17-19 May 1999)
Conference name
Internacional conference on modelling and simulation (Santiago de Compostela 1999-05-17)
Author (monograph)
Universidade de Santiago de Compostela, Santiago de Compostela, Spain (Organiser of meeting)
Association for the Advancement of Modelling and Simulation Techniques in Enterprises (Organiser of meeting)
Source

MS '99 : internacional [sic] conference on modelling and simulation (Santiago de Compostela, 17-19 May 1999). 1999, pp 433-437 ; ref : 6 ref

ISBN
84-699-0452-3
Scientific domain
Control theory, operational research; Computer science
Publisher
Santiago de Compostela, Universidade de Santiago de Compostela
Publication country
Spain
Document type
Conference Paper
Language
English
Keyword (fr)
Analyse quantitative Commercialisation Logique floue Modélisation Prise décision Prévision Stratégie entreprise Théorie jeu
Keyword (en)
Quantitative analysis Marketing Fuzzy logic Modeling Decision making Forecasting Firm strategy Game theory
Keyword (es)
Análisis cuantitativo Comercialización Lógica difusa Modelización Toma decision Previsión Estrategia empresa Teoría juego
Classification
Pascal
001 Exact sciences and technology / 001D Applied sciences / 001D01 Operational research. Management science / 001D01A Operational research and scientific management / 001D01A08 Decision theory. Utility theory

Pascal
001 Exact sciences and technology / 001D Applied sciences / 001D01 Operational research. Management science / 001D01A Operational research and scientific management / 001D01A14 Firm modelling

Discipline
Operational research. Management
Origin
Inist-CNRS
Database
PASCAL
INIST identifier
2001171

Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS

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