Modelling of the marketing strategy choice on basis of a game theory and fuzzy sets
- Author
- VELESCO, E. I1 ; NEPRAVSKY, A1
[1] High School of Business and Management, Belorussian State Economic University, Partisansky avenue, 22a, Minsk, 220672, Belarus - Conference title
- MS '99 : internacional [sic] conference on modelling and simulation (Santiago de Compostela, 17-19 May 1999)
- Conference name
- Internacional conference on modelling and simulation (Santiago de Compostela 1999-05-17)
- Author (monograph)
- Universidade de Santiago de Compostela, Santiago de Compostela, Spain (Organiser of meeting)
Association for the Advancement of Modelling and Simulation Techniques in Enterprises (Organiser of meeting) - Source
MS '99 : internacional [sic] conference on modelling and simulation (Santiago de Compostela, 17-19 May 1999). 1999, pp 433-437 ; ref : 6 ref
- ISBN
- 84-699-0452-3
- Scientific domain
- Control theory, operational research; Computer science
- Publisher
- Santiago de Compostela, Universidade de Santiago de Compostela
- Publication country
- Spain
- Document type
- Conference Paper
- Language
- English
- Keyword (fr)
- Analyse quantitative Commercialisation Logique floue Modélisation Prise décision Prévision Stratégie entreprise Théorie jeu
- Keyword (en)
- Quantitative analysis Marketing Fuzzy logic Modeling Decision making Forecasting Firm strategy Game theory
- Keyword (es)
- Análisis cuantitativo Comercialización Lógica difusa Modelización Toma decision Previsión Estrategia empresa Teoría juego
- Classification
- Pascal
- 001 Exact sciences and technology / 001D Applied sciences / 001D01 Operational research. Management science / 001D01A Operational research and scientific management / 001D01A08 Decision theory. Utility theory
- Pascal
- 001 Exact sciences and technology / 001D Applied sciences / 001D01 Operational research. Management science / 001D01A Operational research and scientific management / 001D01A14 Firm modelling
- Discipline
- Operational research. Management
- Origin
- Inist-CNRS
- Database
- PASCAL
- INIST identifier
- 2001171
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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