Strategic management implications of a consumer value perspective on Mobile TV
- Author
- JARVENPAA, Sirkka L1 ; LOEBBECKE, Claudia2
[1] Center for Business, Technology, and Law, McCombs School of Business, University of Texas at Austin, Austin, TX, United States
[2] Department of Business Administration, Media, and Technology Management, University of Cologne, Koeln, Germany - Issue title
- Special issue on Mobile Computing
- Author (monograph)
- WAREHAM, Jonathan (Editor)1 ; BUSQUETS, Xavier (Editor)2 ; AUSTIN, Robert (Editor)3
[1] ESADE Business School, Ramon Llull University, Barcelona, Spain
[2] Harvard Business School, Massachusetts, United States
[3] Copenhagen Business School, Frederiksberg, Denmark - Source
JIT. Journal of information technology (Print). 2009, Vol 24, Num 2, pp 202-212, 11 p ; ref : 1 p.1/4
- CODEN
- JINTEB
- ISSN
- 0268-3962
- Scientific domain
- Information and communication sciences
- Publisher
- Palgrave Macmillan, Basingstoke
- Publication country
- United Kingdom
- Document type
- Article
- Language
- English
- Author keyword
- consumer value perspective mobile TV mobile broadcasting
- Keyword (fr)
- Consommateur Fonction valeur Modèle entreprise Radiocommunication service mobile Télévision numérique Gestion de la relation client
- Keyword (en)
- Consumer Value function Business model Mobile radiocommunication Digital television Customer Relationship Management
- Keyword (es)
- Consumidor Función valor Modelo empresa Radiocomunicación servicio móvil Televisión digital
- Classification
- Pascal
- 001 Exact sciences and technology / 001D Applied sciences / 001D01 Operational research. Management science / 001D01A Operational research and scientific management / 001D01A14 Firm modelling
- Discipline
- Operational research. Management
- Origin
- Inist-CNRS
- Database
- PASCAL
- INIST identifier
- 21805031
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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DOI
10.1057/jit.2008.33 
https://dx.doi.org/10.1057/jit.2008.33
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