Practical low-cost marketing measures: The experience of Waterford Institute of Technology Libraries
- Author
- CRONIN, Kieran1 ; O'BRIEN, Terry1
[1] Waterford Institute of Technology Libraries, Waterford Institute of Technology, Waterford, Ireland - Source
New library world. 2009, Vol 110, Num 1266-1267, pp 550-560, 11 p ; ref : 1 p.1/4
- ISSN
- 0307-4803
- Scientific domain
- Information and communication sciences; Documentation
- Publisher
- Emerald, Bingley
- Publication country
- United Kingdom
- Document type
- Article
- Language
- English
- Author keyword
- Academic libraries Budgets Cost reduction Ireland Marketing strategy Worldwide web
- Keyword (fr)
- Approche marketing Bibliothèque enseignement supérieur Etude cas Minimisation coût Politique bibliothèque Irlande Europe
- Keyword (en)
- Marketing approach Higher education library Case study Cost minimization Library policy Ireland Europe
- Keyword (es)
- Enfoque de márqueting Biblioteca enseñanza superior Estudio caso Minimización costo Política bibliotecaria Irlanda Europa
- Classification
- Pascal
- 001 Exact sciences and technology / 001A Sciences and techniques of general use / 001A01 Information science. Documentation / 001A01B Information service management / 001A01B02 Library and documentation centre management
- Francis
- 790 Information and communication sciences / 790-C Information service management / 790-C02 Library and documentation centre management
- Discipline
- Sciences of information and communication
- Origin
- Inist-CNRS
- Database
- FRANCIS ; PASCAL
- INIST identifier
- 22314862
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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