Portrayals of older adults in UK magazine advertisements: Relevance of target audience
- Author
- WILLIAMS, Angie; YLÄNNE, Virpi; WADLEIGH, Paul Mark; CHEN, Chin-Hui
- Source
Communications (Sankt Augustin). 2010, Vol 35, Num 1, pp 1-27, 27 p ; ref : 2 p.1/2
- CODEN
- CMUNDC
- ISSN
- 0341-2059
- Scientific domain
- Cognition; Information and communication sciences
- Publisher
- De Gruyter, Berlin
- Publication country
- Germany
- Document type
- Article
- Language
- English
- Author keyword
- Age stereotypes Aging Magazine advertisements Older adults Social identity
- Keyword (fr)
- Enquête Identité sociale Magazine Personne âgée Presse Publicité Stéréotype Royaume-Uni Homme Europe
- Keyword (en)
- Survey Social identity Magazines Elderly Press Advertising Stereotype United Kingdom Human Europe
- Keyword (es)
- Encuesta Identidad social Anciano Prensa Publicidad Estereotipo Reino Unido Hombre Europa
- Classification
- Pascal
- 001 Exact sciences and technology / 001A Sciences and techniques of general use / 001A01 Information science. Documentation / 001A01I Communication / 001A01I10 Mass media
- Discipline
- Sciences of information and communication
- Origin
- Inist-CNRS
- Database
- FRANCIS ; PASCAL
- INIST identifier
- 22521037
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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DOI
10.1515/comm.2010.001 
https://dx.doi.org/10.1515/comm.2010.001
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