Male and Female Voices in Commercials: Analysis of Effectiveness, Adequacy for the Product, Attention and Recall
- Author
- RODERO, Emma1 ; LARREA, Olatz1 ; VAZQUEZ, Marina2
[1] Department of Communication, Pompeu Fabra University (UPF), Roc Boronat, 138, 08018 Barcelona, Spain
[2] Faculty of Communication, Av. Universidad 333, Colonia Las Viboras C.P. 28040 Colima, Mexico - Source
Sex roles. 2013, Vol 68, Num 5-6, pp 349-362, 14 p ; ref : 1 p.1/4
- ISSN
- 0360-0025
- Scientific domain
- Obstetrics, gynecology, andrology; Psychology, psychopathology, psychiatry
- Publisher
- Springer, Heidelberg
- Publication country
- Germany
- Document type
- Article
- Language
- English
- Author keyword
- Adequacy Attention Effectiveness Gender Radio Ads Recall
- Keyword (fr)
- Attention Commerce Homme Mass media Persuasion Publicité Radio Rappel Rôle sexuel Sexe Stéréotype Voix Genre Cognition Mémoire
- Keyword (en)
- Attention Commerce Human Mass media Persuasion Advertising Radio Recall Sex role Sex Stereotype Voice Gender Cognition Memory
- Keyword (es)
- Atención Comercio Hombre Medios comunicación de masas Persuasión Publicidad Radio Llamada Rol sexual Sexo Estereotipo Voz Género Cognición Memoria
- Classification
- Pascal
- 002 Biological and medical sciences / 002A Fundamental and applied biological sciences. Psychology / 002A26 Psychology. Psychophysiology / 002A26D Activity levels. Psychomotricity / 002A26D05 Vigilance. Attention. Sleep
- Pascal
- 002 Biological and medical sciences / 002A Fundamental and applied biological sciences. Psychology / 002A26 Psychology. Psychophysiology / 002A26M Social psychology / 002A26M08 Social role. Sex role
- Francis
- 770 Psychology. Psychoanalysis. Psychiatry / 770-B Psychology. Psychophysiology / 770-B04 Activity levels. Psychomotricity / 770-B04E Vigilance. Attention. Sleep
- Francis
- 770 Psychology. Psychoanalysis. Psychiatry / 770-B Psychology. Psychophysiology / 770-B13 Social psychology / 770-B13H Social role. Sex role
- Discipline
- Psychology. Ethology
- Origin
- Inist-CNRS
- Database
- FRANCIS ; PASCAL
- INIST identifier
- 27193736
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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DOI
10.1007/s11199-012-0247-y 
https://dx.doi.org/10.1007/s11199-012-0247-y
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