Exploring the effect of the human brand on consumers' decision quality in online shopping: An eye-tracking approach : Ubiquitous decision support systems and their impact on users' online decision-making
- Author
- SEONG WOOK CHAE1 ; KUN CHANG LEE2
[1] SKK Business School, Sungkyunkwan University, Seoul, Korea, Republic of
[2] SKK Business School and Department of Interaction Science, Sungkyunkwan University, Seoul, Korea, Republic of - Source
Online information review (Print). 2013, Vol 37, Num 1, pp 83-100, 18 p ; ref : 2 p.1/2
- ISSN
- 1468-4527
- Scientific domain
- Information and communication sciences; Documentation
- Publisher
- Emerald, Bradford
- Publication country
- United Kingdom
- Document type
- Article
- Language
- English
- Author keyword
- Consumer behaviour Decision quality Eye-tracking Human brand Product type Republic of Korea Trust
- Keyword (fr)
- Comportement utilisateur Consommateur Décision En ligne Homme Marque commerciale Oeil Produit Qualité
- Keyword (en)
- User behavior Consumer Decision On line Human Trademark Eye Product Quality
- Keyword (es)
- Comportamiento usuario Consumidor Decisión En línea Hombre Marca comercial Ojo Producto Calidad
- Classification
- Pascal
- 001 Exact sciences and technology / 001A Sciences and techniques of general use / 001A01 Information science. Documentation / 001A01A Library and information science. General aspects
- Francis
- 790 Information and communication sciences / 790-B Library and information science. General aspects
- Discipline
- Sciences of information and communication
- Origin
- Inist-CNRS
- Database
- FRANCIS ; PASCAL
- INIST identifier
- 27220373
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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DOI
10.1108/14684521311311649 
https://dx.doi.org/10.1108/14684521311311649
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