Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk
- Author
- CHEN, Yu-Shan1 ; CHANG, Ching-Hsun2
[1] Department of Business Administration, National Taipei University, 151, University Rd., San Shia, New Taipei City 237, Taiwan, Province of China
[2] Department of Business Administration, Tamkang University, New Taipei City, Taiwan, Province of China - Source
Journal of business ethics. 2013, Vol 114, Num 3, pp 489-500, 12 p ; ref : 1 p.1/2
- Publisher
- Springer, Heidelberg
- Publication country
- Germany
- Document type
- Article
- Language
- English
- Author keyword
- Green consumer confusion Green marketing Green perceived risk Green trust Greenwash
- Keyword (fr)
- Confiance Consommateur Risque Economie verte Equipement électronique Taïwan
- Keyword (en)
- Trust Consumer Hazard Taiwan
- Classification
- Francis
- 521 Sociology / 521-42 Sociology of economy and development / 521-42A Economic sociology / 521-45 Production. Distribution. Advertising
- Francis
- 521 Sociology / 521-42 Sociology of economy and development / 521-42A Economic sociology / 521-46 Economic behaviour. Consumption
- Discipline
- Sociology
- Origin
- Inist-CNRS
- Database
- FRANCIS
- INIST identifier
- 27399205
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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DOI
10.1007/s10551-012-1360-0 
https://dx.doi.org/10.1007/s10551-012-1360-0
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