The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations
- Author
- RAHIMNIA, Fariborz1 ; JALEH FARZANEH HASSANZADEH2
[1] Faculty of Economics and Administrative Sciences, Ferdowsi University of Mashhad, Iran, Islamic Republic of
[2] University of Sistan and Balouchestan, Iran, Islamic Republic of - Source
Information & management. 2013, Vol 50, Num 5, pp 240-247, 8 p ; ref : 48 ref
- CODEN
- IMANDC
- ISSN
- 0378-7206
- Scientific domain
- Control theory, operational research; Cognition; Information and communication sciences; Computer science
- Publisher
- Elsevier, Kidlington
- Publication country
- United Kingdom
- Document type
- Article
- Language
- English
- Author keyword
- E-marketing effectiveness E-trust Website content Website design dimension Website informational dimension
- Keyword (fr)
- Commerce électronique Commercialisation Confiance Développement logiciel Effet concentration Efficacité Entreprise Marché international Médiateur Site Web Vente
- Keyword (en)
- Electronic trade Marketing Confidence Software development Concentration effect Efficiency Firm International market Mediator Web site Sales
- Keyword (es)
- Comercio electronico Comercialización Confianza Desarrollo logicial Efecto concentración Eficacia Empresa Mercado internacional Mediador Sitio Web Venta
- Classification
- Pascal
- 001 Exact sciences and technology / 001D Applied sciences / 001D01 Operational research. Management science / 001D01A Operational research and scientific management / 001D01A14 Firm modelling
- Pascal
- 001 Exact sciences and technology / 001D Applied sciences / 001D02 Computer science; control theory; systems / 001D02B Software / 001D02B09 Software engineering
- Discipline
- Computer science : theoretical automation and systems Operational research. Management
- Origin
- Inist-CNRS
- Database
- PASCAL
- INIST identifier
- 27465786
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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DOI
10.1016/j.im.2013.04.003 
https://dx.doi.org/10.1016/j.im.2013.04.003
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