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Optimal advertising in exponentially decaying markets

Author
DORROH, J. R; FERREYRA, G
Louisiana state univ., dep. mathematics, Baton Rouge LA, United States
Source

Journal of optimization theory and applications. 1993, Vol 79, Num 2, pp 219-236 ; ref : 12 ref

CODEN
JOTABN
ISSN
0022-3239
Scientific domain
Control theory, operational research; Computer science
Publisher
Springer, New York, NY
Publication country
United States
Document type
Article
Language
English
Keyword (fr)
Commande optimale Commande singulière Optimisation Programmation dynamique Publicité Commande non bornée Reparamétrisation
Keyword (en)
Optimal control Singular control Optimization Dynamic programming Advertising
Keyword (es)
Control óptimo Control singular Optimización Programación dinámica Publicidad
Classification
Pascal
001 Exact sciences and technology / 001D Applied sciences / 001D01 Operational research. Management science / 001D01A Operational research and scientific management / 001D01A18 Miscellaneous

Discipline
Operational research. Management
Origin
Inist-CNRS
Database
PASCAL
INIST identifier
3856242

Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS

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