Optimal advertising in exponentially decaying markets
- Author
- DORROH, J. R; FERREYRA, G
Louisiana state univ., dep. mathematics, Baton Rouge LA, United States - Source
Journal of optimization theory and applications. 1993, Vol 79, Num 2, pp 219-236 ; ref : 12 ref
- CODEN
- JOTABN
- ISSN
- 0022-3239
- Scientific domain
- Control theory, operational research; Computer science
- Publisher
- Springer, New York, NY
- Publication country
- United States
- Document type
- Article
- Language
- English
- Keyword (fr)
- Commande optimale Commande singulière Optimisation Programmation dynamique Publicité Commande non bornée Reparamétrisation
- Keyword (en)
- Optimal control Singular control Optimization Dynamic programming Advertising
- Keyword (es)
- Control óptimo Control singular Optimización Programación dinámica Publicidad
- Classification
- Pascal
- 001 Exact sciences and technology / 001D Applied sciences / 001D01 Operational research. Management science / 001D01A Operational research and scientific management / 001D01A18 Miscellaneous
- Discipline
- Operational research. Management
- Origin
- Inist-CNRS
- Database
- PASCAL
- INIST identifier
- 3856242
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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DOI
10.1007/BF00940579 
https://dx.doi.org/10.1007/BF00940579
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