Cooperative advertising in a marketing channel
- Other title
- Publicité coopérative dans un circuit de distribution (fr)
- Author
- JORGENSEN, S1 ; TABOUBI, S2 ; ZACCOUR, G2
Ecole des Hautes Etudes Commerciales. (HEC). Groupe d'Etudes et de Recherche en Analyse des Décisions. (GERAD), Montréal, Canada (Editor)
[1] Odense University, Denmark
[2] HEC Montréal, Canada - Source
Cooperative advertising in a marketing channel. 2000, 12 p., ref : 1 p
- Document type
- Book
- Language
- English
- Keyword (fr)
- CIRCUIT DE DISTRIBUTION PUBLICITE GENERAL
- Keyword (en)
- DISTRIBUTION CIRCUIT ADVERTISING GENERAL
- Keyword (es)
- CIRCUITO DE DISTRIBUCION PUBLICIDAD GENERAL
- Classification
- Discipline
- Corporate management
- Origin
- DOGE
- Database
- FRANCIS
- INIST identifier
- 6183487
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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