Prominent vs non prominent brands : their respective effect on sponsorship effectiveness
- Author
- LARDINOIT, T1 ; QUESTER, P2
Ecole Supérieure des Sciences Economiques et Commerciales. (ESSEC). Centre d'Etudes et de Recherche. (CERESSEC), Cergy-Pontoise, France (Editor)
[1] ESSEC, France
[2] University of Adelaide, Australia - Source
Prominent vs non prominent brands : their respective effect on sponsorship effectiveness. 1999, 26 p., ref : 3 p
- Document type
- Book
- Language
- English
- Keyword (fr)
- EFFICACITE PARRAINAGE TELEVISION FRANCE
- Keyword (en)
- EFFECTIVENESS SPONSORSHIP TELEVISION FRANCE
- Keyword (es)
- EFICACIA PATROCINIO TELEVISION FRANCIA
- Classification
- Francis
- 616 Doge / Company management / 616-3 Marketing
- Discipline
- Corporate management
- Origin
- DOGE
- Database
- FRANCIS
- INIST identifier
- 6204915
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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