Le marketing : fondements et applications
- Author
- DARMON, R; LAROCHE, M; PETROF, J
- Source
Le marketing : fondements et applications. 1986, 865 p.
- Publisher
- McGraw-Hill, Montréal
- Publication country
- Canada
- Document type
- Book
- Language
- French
- Keyword (fr)
- Commercialisation Communication Consommateur Entreprise Canada Amérique du Nord Amérique
- Keyword (en)
- Marketing Communication Consumer Firm Canada North America America
- Keyword (es)
- Comercialización Comunicación Consumidor Empresa Canada America del norte America
- Classification
- Pascal
- 002 Biological and medical sciences / 002B Medical sciences / 002B30 Public health. Hygiene-occupational medicine / 002B30A Public health. Hygiene / 002B30A11 Miscellaneous
- Discipline
- Public health. Hygiene-occupational medicine
- Origin
- BDSP
- Database
- PASCAL
- INIST identifier
- 6416866
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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