Cultural universals in marketing: A study of consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
- Other title
- Universalités culturelles en marketing: étude des habitudes des consommateurs sur la marque, le prix, l'aspect et la réputation des détaillants comme signaux de qualité du produit (fr)
- Author
- DAWAR, N1 ; PARKER, P2
Institut Européen d'Administration des Affaires. INSEAD, Fontainebleau, France (Funder/Sponsor)
[1] INSEAD
[2] INSEAD - Source
Cultural universals in marketing: A study of consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality. 1992, 30 p., ref : 8 p
- Document type
- Book
- Language
- English
- Keyword (fr)
- consommateur consommation management marketing qualité Monde
- Classification
- Discipline
- General economics
- Origin
- Inist-CNRS
- Database
- FRANCIS
- INIST identifier
- 6518955
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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