Survivre grâce au marketing
- Other title
- To survive by means of marketing (en)
- Author
- NORMAN, W. S
- Conference name
- Symposium marketing voyageurs (1987)
- Source
Rail international (Ed. française). = Schienen der Welt (Ed. française). 1987, Vol 18, Num 11, pp 26-31
- CODEN
- RAIIAF
- ISSN
- 1022-4076
- Scientific domain
- Civil engineering; Mechanical engineering; Transportation
- Publisher
- Association internationale du congrès des chemins de fer, Bruxelles
- Publication country
- Belgium
- Document type
- Conference Paper
- Language
- French
- Keyword (fr)
- Besoin utilisateur Chemin de fer Concurrence économique Entreprise transport Marketing Prestation service Transport ferroviaire Transport voyageur AMTRAK Déréglementation
- Keyword (en)
- User need Railway Competition(economy) Transport firm Marketing Contracting Rail transportation Passenger transportation
- Keyword (es)
- Necesidad usuario Ferrocarril Concurrencia económica Empresa transporte Mercadeo Prestación servicio Transporte ferroviaro Transporte pasajero
- Classification
- Pascal
- 001 Exact sciences and technology / 001D Applied sciences / 001D15 Ground, air and sea transportation, marine construction / 001D15D Railway transportation and traffic
- Discipline
- Building. Public works. Transport. Civil engineering
- Origin
- Inist-CNRS
- Database
- PASCAL
- INIST identifier
- 7594673
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
Install on your browser
"O:13:\"PanistOpenUrl\":36:{s:10:\"\u0000*\u0000openUrl\";N;s:6:\"\u0000*\u0000idc\";N;s:6:\"\u0000*\u0000fmt\";s:10:\"proceeding\";s:6:\"\u0000*\u0000doi\";s:0:\"\";s:6:\"\u0000*\u0000pii\";s:0:\"\";s:7:\"\u0000*\u0000pmid\";s:0:\"\";s:9:\"\u0000*\u0000atitle\";s:28:\"Survivre gr\u00e2ce au marketing\";s:9:\"\u0000*\u0000jtitle\";s:35:\"Rail international (Ed. fran\u00e7aise)\";s:9:\"\u0000*\u0000stitle\";s:19:\"Rail int. (Ed. fr.)\";s:7:\"\u0000*\u0000date\";s:4:\"1987\";s:9:\"\u0000*\u0000volume\";s:2:\"18\";s:8:\"\u0000*\u0000issue\";s:2:\"11\";s:8:\"\u0000*\u0000spage\";s:2:\"26\";s:8:\"\u0000*\u0000epage\";s:2:\"31\";s:8:\"\u0000*\u0000pages\";s:0:\"\";s:7:\"\u0000*\u0000issn\";s:9:\"1022-4076\";s:8:\"\u0000*\u0000eissn\";s:0:\"\";s:9:\"\u0000*\u0000aulast\";s:6:\"NORMAN\";s:10:\"\u0000*\u0000aufirst\";s:4:\"W. S\";s:9:\"\u0000*\u0000auinit\";s:0:\"\";s:10:\"\u0000*\u0000auinitm\";s:0:\"\";s:5:\"\u0000*\u0000au\";a:0:{}s:9:\"\u0000*\u0000aucorp\";s:0:\"\";s:7:\"\u0000*\u0000isbn\";s:0:\"\";s:8:\"\u0000*\u0000coden\";s:6:\"RAIIAF\";s:8:\"\u0000*\u0000genre\";s:10:\"proceeding\";s:7:\"\u0000*\u0000part\";s:0:\"\";s:9:\"\u0000*\u0000btitle\";s:0:\"\";s:8:\"\u0000*\u0000title\";s:28:\"Survivre gr\u00e2ce au marketing\";s:8:\"\u0000*\u0000place\";s:9:\"Bruxelles\";s:6:\"\u0000*\u0000pub\";s:57:\"Association internationale du congr\u00e8s des chemins de fer\";s:10:\"\u0000*\u0000edition\";s:0:\"\";s:9:\"\u0000*\u0000tpages\";s:0:\"\";s:9:\"\u0000*\u0000series\";s:0:\"\";s:8:\"\u0000*\u0000proxy\";s:30:\"http:\/\/proxyout.inist.fr:8080\/\";s:12:\"\u0000*\u0000integrite\";b:1;}"
Panist access
"O:12:\"IstexOpenUrl\":35:{s:10:\"\u0000*\u0000openUrl\";N;s:6:\"\u0000*\u0000fmt\";s:10:\"proceeding\";s:6:\"\u0000*\u0000doi\";s:0:\"\";s:6:\"\u0000*\u0000pii\";s:0:\"\";s:7:\"\u0000*\u0000pmid\";s:0:\"\";s:9:\"\u0000*\u0000atitle\";s:28:\"Survivre gr\u00e2ce au marketing\";s:9:\"\u0000*\u0000jtitle\";s:35:\"Rail international (Ed. fran\u00e7aise)\";s:9:\"\u0000*\u0000stitle\";s:19:\"Rail int. (Ed. fr.)\";s:7:\"\u0000*\u0000date\";s:4:\"1987\";s:9:\"\u0000*\u0000volume\";s:2:\"18\";s:8:\"\u0000*\u0000issue\";s:2:\"11\";s:8:\"\u0000*\u0000spage\";s:2:\"26\";s:8:\"\u0000*\u0000epage\";s:2:\"31\";s:8:\"\u0000*\u0000pages\";s:0:\"\";s:7:\"\u0000*\u0000issn\";s:9:\"1022-4076\";s:8:\"\u0000*\u0000eissn\";s:0:\"\";s:9:\"\u0000*\u0000aulast\";s:6:\"NORMAN\";s:10:\"\u0000*\u0000aufirst\";s:4:\"W. S\";s:9:\"\u0000*\u0000auinit\";s:0:\"\";s:10:\"\u0000*\u0000auinitm\";s:0:\"\";s:5:\"\u0000*\u0000au\";a:0:{}s:9:\"\u0000*\u0000aucorp\";s:0:\"\";s:7:\"\u0000*\u0000isbn\";s:0:\"\";s:8:\"\u0000*\u0000coden\";s:6:\"RAIIAF\";s:8:\"\u0000*\u0000genre\";s:10:\"proceeding\";s:7:\"\u0000*\u0000part\";s:0:\"\";s:9:\"\u0000*\u0000btitle\";s:0:\"\";s:8:\"\u0000*\u0000title\";s:28:\"Survivre gr\u00e2ce au marketing\";s:8:\"\u0000*\u0000place\";s:9:\"Bruxelles\";s:6:\"\u0000*\u0000pub\";s:57:\"Association internationale du congr\u00e8s des chemins de fer\";s:10:\"\u0000*\u0000edition\";s:0:\"\";s:9:\"\u0000*\u0000tpages\";s:0:\"\";s:9:\"\u0000*\u0000series\";s:0:\"\";s:8:\"\u0000*\u0000proxy\";s:30:\"http:\/\/proxyout.inist.fr:8080\/\";s:12:\"\u0000*\u0000integrite\";b:1;}"
Istex access
"O:16:\"EuropePMCOpenUrl\":35:{s:10:\"\u0000*\u0000openUrl\";N;s:6:\"\u0000*\u0000fmt\";s:10:\"proceeding\";s:6:\"\u0000*\u0000doi\";s:0:\"\";s:6:\"\u0000*\u0000pii\";s:0:\"\";s:7:\"\u0000*\u0000pmid\";s:0:\"\";s:9:\"\u0000*\u0000atitle\";s:28:\"Survivre gr\u00e2ce au marketing\";s:9:\"\u0000*\u0000jtitle\";s:35:\"Rail international (Ed. fran\u00e7aise)\";s:9:\"\u0000*\u0000stitle\";s:19:\"Rail int. (Ed. fr.)\";s:7:\"\u0000*\u0000date\";s:4:\"1987\";s:9:\"\u0000*\u0000volume\";s:2:\"18\";s:8:\"\u0000*\u0000issue\";s:2:\"11\";s:8:\"\u0000*\u0000spage\";s:2:\"26\";s:8:\"\u0000*\u0000epage\";s:2:\"31\";s:8:\"\u0000*\u0000pages\";s:0:\"\";s:7:\"\u0000*\u0000issn\";s:9:\"1022-4076\";s:8:\"\u0000*\u0000eissn\";s:0:\"\";s:9:\"\u0000*\u0000aulast\";s:6:\"NORMAN\";s:10:\"\u0000*\u0000aufirst\";s:4:\"W. S\";s:9:\"\u0000*\u0000auinit\";s:0:\"\";s:10:\"\u0000*\u0000auinitm\";s:0:\"\";s:5:\"\u0000*\u0000au\";a:0:{}s:9:\"\u0000*\u0000aucorp\";s:0:\"\";s:7:\"\u0000*\u0000isbn\";s:0:\"\";s:8:\"\u0000*\u0000coden\";s:6:\"RAIIAF\";s:8:\"\u0000*\u0000genre\";s:10:\"proceeding\";s:7:\"\u0000*\u0000part\";s:0:\"\";s:9:\"\u0000*\u0000btitle\";s:0:\"\";s:8:\"\u0000*\u0000title\";s:28:\"Survivre gr\u00e2ce au marketing\";s:8:\"\u0000*\u0000place\";s:9:\"Bruxelles\";s:6:\"\u0000*\u0000pub\";s:57:\"Association internationale du congr\u00e8s des chemins de fer\";s:10:\"\u0000*\u0000edition\";s:0:\"\";s:9:\"\u0000*\u0000tpages\";s:0:\"\";s:9:\"\u0000*\u0000series\";s:0:\"\";s:8:\"\u0000*\u0000proxy\";s:30:\"http:\/\/proxyout.inist.fr:8080\/\";s:12:\"\u0000*\u0000integrite\";b:1;}"
Europe PubMed Central access
"O:11:\"BaseOpenUrl\":35:{s:10:\"\u0000*\u0000openUrl\";N;s:6:\"\u0000*\u0000fmt\";s:10:\"proceeding\";s:6:\"\u0000*\u0000doi\";s:0:\"\";s:6:\"\u0000*\u0000pii\";s:0:\"\";s:7:\"\u0000*\u0000pmid\";s:0:\"\";s:9:\"\u0000*\u0000atitle\";s:28:\"Survivre gr\u00e2ce au marketing\";s:9:\"\u0000*\u0000jtitle\";s:35:\"Rail international (Ed. fran\u00e7aise)\";s:9:\"\u0000*\u0000stitle\";s:19:\"Rail int. (Ed. fr.)\";s:7:\"\u0000*\u0000date\";s:4:\"1987\";s:9:\"\u0000*\u0000volume\";s:2:\"18\";s:8:\"\u0000*\u0000issue\";s:2:\"11\";s:8:\"\u0000*\u0000spage\";s:2:\"26\";s:8:\"\u0000*\u0000epage\";s:2:\"31\";s:8:\"\u0000*\u0000pages\";s:0:\"\";s:7:\"\u0000*\u0000issn\";s:9:\"1022-4076\";s:8:\"\u0000*\u0000eissn\";s:0:\"\";s:9:\"\u0000*\u0000aulast\";s:6:\"NORMAN\";s:10:\"\u0000*\u0000aufirst\";s:4:\"W. S\";s:9:\"\u0000*\u0000auinit\";s:0:\"\";s:10:\"\u0000*\u0000auinitm\";s:0:\"\";s:5:\"\u0000*\u0000au\";a:0:{}s:9:\"\u0000*\u0000aucorp\";s:0:\"\";s:7:\"\u0000*\u0000isbn\";s:0:\"\";s:8:\"\u0000*\u0000coden\";s:6:\"RAIIAF\";s:8:\"\u0000*\u0000genre\";s:10:\"proceeding\";s:7:\"\u0000*\u0000part\";s:0:\"\";s:9:\"\u0000*\u0000btitle\";s:0:\"\";s:8:\"\u0000*\u0000title\";s:28:\"Survivre gr\u00e2ce au marketing\";s:8:\"\u0000*\u0000place\";s:9:\"Bruxelles\";s:6:\"\u0000*\u0000pub\";s:57:\"Association internationale du congr\u00e8s des chemins de fer\";s:10:\"\u0000*\u0000edition\";s:0:\"\";s:9:\"\u0000*\u0000tpages\";s:0:\"\";s:9:\"\u0000*\u0000series\";s:0:\"\";s:8:\"\u0000*\u0000proxy\";s:30:\"http:\/\/proxyout.inist.fr:8080\/\";s:12:\"\u0000*\u0000integrite\";b:1;}"
Base Search access
"O:12:\"ArXivOpenUrl\":35:{s:10:\"\u0000*\u0000openUrl\";N;s:6:\"\u0000*\u0000fmt\";s:10:\"proceeding\";s:6:\"\u0000*\u0000doi\";s:0:\"\";s:6:\"\u0000*\u0000pii\";s:0:\"\";s:7:\"\u0000*\u0000pmid\";s:0:\"\";s:9:\"\u0000*\u0000atitle\";s:28:\"Survivre gr\u00e2ce au marketing\";s:9:\"\u0000*\u0000jtitle\";s:35:\"Rail international (Ed. fran\u00e7aise)\";s:9:\"\u0000*\u0000stitle\";s:19:\"Rail int. (Ed. fr.)\";s:7:\"\u0000*\u0000date\";s:4:\"1987\";s:9:\"\u0000*\u0000volume\";s:2:\"18\";s:8:\"\u0000*\u0000issue\";s:2:\"11\";s:8:\"\u0000*\u0000spage\";s:2:\"26\";s:8:\"\u0000*\u0000epage\";s:2:\"31\";s:8:\"\u0000*\u0000pages\";s:0:\"\";s:7:\"\u0000*\u0000issn\";s:9:\"1022-4076\";s:8:\"\u0000*\u0000eissn\";s:0:\"\";s:9:\"\u0000*\u0000aulast\";s:6:\"NORMAN\";s:10:\"\u0000*\u0000aufirst\";s:4:\"W. S\";s:9:\"\u0000*\u0000auinit\";s:0:\"\";s:10:\"\u0000*\u0000auinitm\";s:0:\"\";s:5:\"\u0000*\u0000au\";a:0:{}s:9:\"\u0000*\u0000aucorp\";s:0:\"\";s:7:\"\u0000*\u0000isbn\";s:0:\"\";s:8:\"\u0000*\u0000coden\";s:6:\"RAIIAF\";s:8:\"\u0000*\u0000genre\";s:10:\"proceeding\";s:7:\"\u0000*\u0000part\";s:0:\"\";s:9:\"\u0000*\u0000btitle\";s:0:\"\";s:8:\"\u0000*\u0000title\";s:28:\"Survivre gr\u00e2ce au marketing\";s:8:\"\u0000*\u0000place\";s:9:\"Bruxelles\";s:6:\"\u0000*\u0000pub\";s:57:\"Association internationale du congr\u00e8s des chemins de fer\";s:10:\"\u0000*\u0000edition\";s:0:\"\";s:9:\"\u0000*\u0000tpages\";s:0:\"\";s:9:\"\u0000*\u0000series\";s:0:\"\";s:8:\"\u0000*\u0000proxy\";s:30:\"http:\/\/proxyout.inist.fr:8080\/\";s:12:\"\u0000*\u0000integrite\";b:1;}"
arXiv access
