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AN APPLICATION OF MULTIPLE OBJECTIVE LINEAR PROGRAMMING TO MEDIA SELECTION.

Author
STEUER RE; OLIVER RL
COLL. BUS. ECON., UNIV. KENTUCKY, LEXINGTON, KENT. 40506, U.S.A.
Source
OMEGA; G.B.; DA. 1976; VOL. 4; NO 4; PP. 455-462; BIBL. 7 REF.
Document type
Article
Language
English
Keyword (fr)
MARKETING PUBLICITE ANALYSE MULTICRITERE PROGRAMMATION LINEAIRE PROGRAMMATION OBJECTIF VENTE PROMOTION PRODUIT CHOIX SUPPORT PUBLICITAIRE SCIENCES ECONOMIQUES MATHEMATIQUES APPLIQUEES
Keyword (en)
MARKETING ADVERTISING MULTICRITERIA ANALYSIS LINEAR PROGRAMMING GOAL PROGRAMMING SALES ECONOMICS APPLIED MATHEMATICS
Keyword (es)
CIENCIA ECONOMICAS MATEMATICAS APPLICADAS
Classification
Pascal
001 Exact sciences and technology / 001A Sciences and techniques of general use / 001A02 Mathematics

Discipline
Mathematics
Origin
Inist-CNRS
Database
PASCAL
INIST identifier
PASCAL7730101557

Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS

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