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COMMUNICATION MODALITY AS A DETERMINANT OF MESSAGE PERSUASIVENESS AND MESSAGE COMPREHENSIBILITY.

Author
CHAIKEN S; EAGLY AH
DEP. PSYCHOL., UNIV. MASSACHUSETTS, AMHERST, MASS. 01002
Source
J. PERSONALITY SOC. PSYCHOL.; U.S.A.; DA. 1976; VOL. 34; NO 4; PP. 605-614; BIBL. 1 P. 1/2
Document type
Article
Language
English
Keyword (fr)
HOMME PERSUASION ETUDE EXPERIMENTALE COMMUNICATION PSYCHOLOGIE
Keyword (en)
HUMAN PERSUASION EXPERIMENTAL STUDY COMMUNICATION PSYCHOLOGY
Keyword (es)
PSICOLOGIA
Classification
Pascal
002 Biological and medical sciences / 002A Fundamental and applied biological sciences. Psychology / 002A26 Psychology. Psychophysiology

Discipline
Psychology. Ethology
Origin
Inist-CNRS
Database
PASCAL
INIST identifier
PASCAL7750157021

Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS

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