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CONSUMER'S BELIEFS, DEMOGRAPHICS, AND DEVELOPMENT OF MARKET SEGMENTATION STRATEGY.

Author
BEARDEN WO; DURAND RM
COLL. COMMER. BUS. ADM., UNIV. ALABAMA, UNIVERSITY, ALA. 35486
Source
PSYCHOL. REP.; U.S.A.; DA. 1977; VOL. 40; NO 3 PART. 1; PP. 867-874; BIBL. 20 REF.
Document type
Article
Language
English
Keyword (fr)
COMPORTEMENT ACHAT CROYANCE HOMME ATTITUDE PSYCHOLOGIE
Keyword (en)
BELIEF HUMAN ATTITUDE PSYCHOLOGY
Keyword (es)
PSICOLOGIA
Classification
Pascal
002 Biological and medical sciences / 002A Fundamental and applied biological sciences. Psychology / 002A26 Psychology. Psychophysiology

Discipline
Psychology. Ethology
Origin
Inist-CNRS
Database
PASCAL
INIST identifier
PASCAL7850044035

Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS

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