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ADVERTISING AGENCY COMPENSATION: A MODEL FOR INCENTIVE AND CONTROL

Author
CALANTONE RJ; DRURY DH
MCGILL UNIV.,USA
Source
MANAG. SCI.; USA; DA. 1979; VOL. 25; NO 7; PP. 632-642; BIBL. 13 REF.
Document type
Article
Language
English
Keyword (fr)
MARKETING PUBLICITE GESTION ORGANISATION COMMISSION RELATION CLIENT AGENCE SCIENCES ECONOMIQUES MATHEMATIQUES APPLIQUEES
Keyword (en)
MARKETING ADVERTISING ORGANIZATION MANAGEMENT COMMISSION ECONOMICS APPLIED MATHEMATICS
Keyword (es)
CIENCIA ECONOMICAS MATEMATICAS APPLICADAS
Classification
Pascal
001 Exact sciences and technology / 001A Sciences and techniques of general use / 001A02 Mathematics

Discipline
Mathematics
Origin
Inist-CNRS
Database
PASCAL
INIST identifier
PASCAL8030263129

Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS

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