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Results 1 to 25 of 118

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ANATOMIE DU MARKETING ET PHYSIOLOGIE DU CHEF DE PRODUITSERRAF G.1972; REV. FR. MARKETG; FR.; DA. 1972; NO 42; PP. 27-89Serial Issue

COMMUNICATING INDUSTRIAL USER AND MANAGEMENT NEEDS TO THE NEW PRODUCT ENGINEERING TEAM. A PSYCHOM'72 PAPERDOUGLASS WA.1972; I.E.E.E. TRANS. PROF. COMMUNIC.; U.S.A.; DA. 1972; VOL. 15; NO 2; PP. 52-54; BIBL. 6 REF.Serial Issue

INTRODUCTION OF NEW PRODUCTS. A COORDINATED APPROACH FOR THE MARKETING ENGINEERING-MANUFACTURING INTERFACE1972; IN: IEEE INT. CONV. DIG. NEW YORK, 1972. SYNOP.; NEW YORK, N.Y.; I.E.E.E.; DA. 1972; PP. 415-419Conference Proceedings

SOME PROBLEMS IN USING DIFFUSION MODELS FOR NEW PRODUCTSBERNHARDT I; MACKENZIE KD.1972; MANAG. SCI.; U.S.A.; DA. 1972; VOL. 19; NO 2; PP. 187-200; BIBL. 1 P. 1/2Serial Issue

LA SOPHISTICATION DES PRODUITSTRACOL PC.1973; DIRECT. GESTION ENTREPR.; FR.; DA. 1973; NO 2; PP. 45-53; BIBL. 9 REF.Serial Issue

DETERMINING THE EXPECTED VALUE OF INFORMATION FOR NEW PRODUCT INTRODUCTIONLACAVA GJ; TULL DS.1982; OMEGA (OXF.); ISSN 0305-0483; GBR; DA. 1982; VOL. 10; NO 4; PP. 383-389; BIBL. 9 REF.Article

POUR UNE STRATEGIE DE LA MARQUEPLASSERAUD Y.1979; REV. FR. GESTION; FRA; DA. 1979; NO 20; PP. 37-44; BIBL. 15 REF.Article

PERCEPTOR: UN MODELE DE POSITIONNEMENT DE PRODUIT.URBAN GL.1977; REV. FR. MARKETG; FRA; DA. 1977; NO 70; PP. 35-52Article

SCREENING NEW PRODUCT IDEAS. A TWO-PHASE APPROACH.LOCANDER WB; SCAMELL RW.1976; RES. MANAG.; U.S.A.; DA. 1976; VOL. 19; NO 2; PP. 14-18; BIBL. 10 REF.Article

SYSTEMATIC COMPANYWIDE ADAPTATIONS TO CHANGING CONDITIONS.FOX HW.1975; MANAG. INTERNATION. REV.; GER.; DA. 1975; VOL. 15; NO 6; PP. 83-93; ABS. FR. ALLEMArticle

A CONSUMER-BASED METHODOLOGY FOR THE IDENTIFICATION OF NEW PRODUCT IDEAS.SHOCKER AD; SRINIVASAN V.1974; MANAG. SCI.; U.S.A.; DA. 1974; VOL. 20; NO 6; PP. 921-937; BIBL. 1 P. 1/2Article

LE PHENOMENE "PRODUITS LIBRES"GOUGEON P; PONSON B; TINARD Y et al.1982; REVUE FRANCAISE DE GESTION; ISSN 0338-4551; FRA; DA. 1982; NO 38; PP. 53-62; ABS. ENG; BIBL. 13 REF.Article

LES ETUDES DE CONCEPTS. REFLEXIONS METHODOLOGIQUESBESSIS P; KLAPERMAN M.1979; REV. FR. MARKETG; FRA; DA. 1979; NO 76; PP. 75-82Article

DYNAMIC PRICE MODELS FOR NEW-PRODUCT PLANNING.ROBINSON B; LAKHANI C.1975; MANAG. SCI.; U.S.A.; DA. 1975; VOL. 21; NO 10; PP. 1113-1122; BIBL. 8 REF.Article

OPTIMAL PRICE AND PROMOTION FOR INTERDEPENDENT MARKET SEGMENTS.GENSCH DH; WELAM UP.1974; OPER. RES.; U.S.A.; DA. 1974; VOL. 22; NO 4; PP. 746-755; BIBL. 11 REF.Article

AN ECONOMETRIC ANALYSIS OF ADVERTISING, RETAIL AVALABILITY, AND SALES OF A NEW BRAND.PARSONS LJ.1974; MANAG. SCI.; U.S.A.; DA. 1974; VOL. 20; NO 6; PP. 938-947; BIBL. 16 REF.Article

L'ALIGNEMENT OPERATIONNEL DES FONCTIONS DANS L'ENTREPRISE.FOX HW.1975; MANAG. FR.; FR.; DA. 1975; NO 3-4; PP. 20-28Article

ANALYSE D'UN CAS D'APPLICATION D'EOS, MODELE DE MARKETING MIX.BENAROYA G.1974; METRA; FR.; DA. 1974; VOL. 13; NO 2; PP. 173-197; ABS. ANGL. ALLEM. ITAL. ESPArticle

ANALYSE DU PRODUIT ET POLITIQUES DE MARKETINGDEVELEY D.1973; DIRECT. GESTION ENTREPR.; FR.; DA. 1973; NO 3; PP. 59-62Serial Issue

EVALUATING COMMERCIAL PROJECTSCARTER DE.1982; RESEARCH MANAGEMENT; ISSN 0034-5334; USA; DA. 1982; VOL. 25; NO 6; PP. 26-30Article

PROFIT MAXIMIZING PERCEPTUAL POSITIONS: AN INTEGRATED THEORY FOR THE SELECTION OF PRODUCT FEATURES AND PRICEHAUSER JR; SIMMIE P.1981; MANAGE. SCI.; ISSN 0025-1909; USA; DA. 1981; VOL. 27; NO 1; PP. 33-56; BIBL. 60 REF.Article

LES MARCHES-TESTS.LHERMIE C.1977; ANN. ECON.; FRA; DA. 1977; NO 8; PP. 45-59; ABS. ENG; BIBL. 10 REF.Article

MARKETING MANAGEMENT TECHNIQUES1972; IN: IEEE INT. CONV. DIG. NEW YORK, 1972. SYNOP.; NEW YORK, N.Y.; I.E.E.E.; DA. 1972; PP. 464-471Conference Proceedings

COMMUNICATION TECHNIQUES IN MARKETING1972; IN: IEEE INT. CONV. DIG. NEW YORK, 1972. SYNOP.; NEW YORK, N.Y.; I.E.E.E.; DA. 1972; PP. 496-501Conference Proceedings

LES FACTEURS DU CHANGEMENT DE COMPORTEMENT DANS LA MODESERRAF G.1971; REV. FR. MARKETG; FR.; DA. 1971; NO 4; PP. 29-63Serial Issue

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