Stimulating the use of informationCANISIUS, P. P.FID congress. 42. 1984, pp 65-68Conference Paper

Public relations in your libraryRHOADS, L.College & research libraries news. 1984, Vol 45, Num 3, pp 117-121, issn 0099-0086Article

Stimulating the non-userAINA, S. A.FID congress. 42. 1984, pp 57-63Conference Paper

Information on Vu/Text ― an experimentAULD, D.Information services & use. 1985, Vol 5, Num 2, pp 107-111, issn 0167-5265Article

Marketing strategies for librairiesSMITH, B. B.Library management. 1983, Vol 4, Num 1, issn 0143-5124, 52 p.Serial Issue

Distribution of the library's product: the need for innovationWEINGAND, D. E.Journal of library administration. 1983, Vol 4, Num 4, pp 49-57, issn 0193-0826Article

The ABCs of implementing library marketingDRAGON, A. C; LEISNER, T.Journal of library administration. 1983, Vol 4, Num 4, pp 33-47, issn 0193-0826Article

Le développement d'applications vidéotexFOS, D.Informatique et Gestion. 1983, Num 145, pp 75-83, issn 0020-062XArticle

Die Öffentlichkeitsarbeit der Musikbibliothek der Stadt Leipzig = Le travail de publicité de la bibliothèque de musique de la ville de LeipzigROESER, E.Bibliothekar. 1983, Vol 37, Num 11, pp 485-487, issn 0006-1964Article

If it works for Coca ColaCAVILL, P. M.Canadian library journal. 1983, Vol 40, Num 5, pp 255-260, issn 0008-4352Article

Practical approaches to publicizing online services the APL experienceKOSMIN, L. J.Online '82 conference. sd, pp 22-24Conference Paper

Innovación en bibliotecas públicasEl Profesional de la información. 2008, Vol 17, Num 2, issn 1386-6710, 103 p.Serial Issue

Recruitment: a role for the academic library?THOMPSON, R. K. H; RHODES, G. T.College & research libraries news. 1986, Vol 47, Num 9, pp 575-577, issn 0099-0086Article

Selling information services to local industryTAGG, L. G.FID congress. 42. 1984, pp 359-364Conference Paper

Managing effective information services for end-users in academic sci-tech librariesSOMERVILLE, A. N.Science and technology libraries. 1984, Vol 5, Num 1, pp 33-48Article

Network Intelligence : Responding to a paradigm shiftWENNERBERG, M.Intelligent networks summit. 1997, pp 421-433Conference Paper

Academic library public relations: a week of celebrationVON SEGGERN, M; ROBERTS, E. P.College & research libraries news. 1988, Vol 49, Num 4, pp 202-204, issn 0099-0086Article

Library earns high marksELDREDGE, J.College & research libraries news. 1986, Vol 47, Num 9, pp 577-582, issn 0099-0086Article

Young adult services' public relations and promotionDRATCH-KOVLER, C.The Bookmark (Albany). 1985, Vol 43, Num 3, pp 107-110, issn 0006-7407Article

Increasing end-user awareness of library services through promotion: Grumman Aerospace CorporationGIBSON, C. E; SMITH, H. B.Science and technology libraries. 1984, Vol 5, Num 1, pp 69-77Article

Total service creation within INLOCHER, M.Intelligent networks summit. 1997, pp 359-371Conference Paper

National library week activities for academic librariesBINDER, M.College & research libraries news. 1988, Vol 49, Num 4, pp 204-206, issn 0099-0086Article

Library market segmentation: an effective approach for meeting client needsMATTHEWS, A. J.Journal of library administration. 1983, Vol 4, Num 4, pp 19-31, issn 0193-0826Article

The law of slow learning: marketing at the Dallas Public LibraryTOD, M.Public library quarterly. 1983, Vol 4, Num 2, pp 29-38, issn 0161-6846Article

Using advertising to establish brand identity for online servicesKASER, R. T.International online information meeting. 9. sd, pp 393-399Conference Paper