Provocation in advertising : a conceptualization and an empirical assessment
- Autre titre
- La provocation dans la publicité (fr)
- Auteur
- VEZINA, R1 ; PAUL, O2
Université Laval. Faculté des Sciences de l'Administration. (FSA), Sainte-Foy, Canada (Editor)
[1] Université de Sherbrooke, Canada
[2] Société Nutricia, France - Source
Provocation in advertising : a conceptualization and an empirical assessment. 2003, 25 p., ref : 4 p, Illustration
- Type de document
- Book
- Langue
- English
- Mot clé (fr)
- HABILLEMENT PUBLICITE STRATEGIE MARKETING CANADA
- Mot clé (en)
- CLOTHING ADVERTISING MARKETING STRATEGY CANADA
- Mot clé (es)
- ROPA PUBLICIDAD ESTRATEGIA MARKETING CANADA
- Classification
- Francis
- 616 Doge / Gestion des entreprises / 616-3 Marketing
- Discipline
- Corporate management
- Provenance
- DOGE
- Base de données
- FRANCIS
- Identifiant INIST
- 15244147
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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