Path dependence in personal selling : a meso-analysis of vertical integration
- Auteur
- ANDERSON, E1 ; DALSACE, F2 ; ROSS, W. T3
Groupe HEC, Jouy-en-Josas, France
[1] INSEAD, France
[2] HEC, France
[3] Pennsylvania State University, United States - Source
Path dependence in personal selling : a meso-analysis of vertical integration. 2003, 52 p., ref : 7 p
- Type de document
- Book
- Langue
- English
- Mot clé (fr)
- DECISION FORCE DE VENTE METHODE DE VENTE GENERAL
- Mot clé (en)
- DECISION SALES FORCES SALES TECHNIQUE GENERAL
- Mot clé (es)
- DECISION FUERZA DE VENTA METODO DE VENTA GENERAL
- Classification
- Francis
- 616 Doge / Gestion des entreprises / 616-3 Marketing
- Discipline
- Corporate management
- Provenance
- DOGE
- Base de données
- FRANCIS
- Identifiant INIST
- 15347751
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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