Development of a brand personality scale and application to two supermarket brands
- Auteur
- AMBROISE, L1 ; FERRANDI, J. M2 ; MERUNKA, D3 ; VALETTE FLORENCE, P1
Université d'Aix-Marseille 3. Institut d'Administration des Entreprises. (IAE), Aix-en-Provence, France (Editor)
[1] CERAG Grenoble, France
[2] Université de Dijon, France
[3] CEROG, IAE Aix-en-Provence, France - Source
Development of a brand personality scale and application to two supermarket brands. 2005, 24 p., ref : 4 p, Illustration
- Type de document
- Book
- Langue
- English
- Mot clé (fr)
- DISTRIBUTION HYPERMARCHE MARQUE FRANCE
- Mot clé (en)
- DISTRIBUTION HYPERMARKET TRADEMARK FRANCE
- Mot clé (es)
- DISTRIBUCION HIPERMERCADO MARCA FRANCIA
- Classification
- Francis
- 616 Doge / Gestion des entreprises / 616-3 Marketing
- Discipline
- Corporate management
- Provenance
- DOGE
- Base de données
- FRANCIS
- Identifiant INIST
- 17023710
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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