REPEAT EXPOSURE EFFECTS OF INTERNET ADVERTISING
- Auteur
- LEE, J; BRILEY, D
Ecole des Hautes Etudes Commerciales. (HEC), Jouy-en-Josas, France (Editor) - Source
REPEAT EXPOSURE EFFECTS OF INTERNET ADVERTISING. 2005, 27 p., ref : 2 p
- Type de document
- Book
- Langue
- English
- Mot clé (fr)
- IMPACT PUBLICITAIRE INTERNET PUBLICITE STRATEGIE MARKETING USA EUROPE
- Mot clé (en)
- ADVERTISING IMPACT INTERNET ADVERTISING MARKETING STRATEGY EUROPE
- Mot clé (es)
- IMPACTO PUBLICITARIO PUBLICIDAD ESTRATEGIA MARKETING EUROPA
- Classification
- Francis
- 616 Doge / Gestion des entreprises / 616-3 Marketing
- Discipline
- Corporate management
- Provenance
- DOGE
- Base de données
- FRANCIS
- Identifiant INIST
- 18201583
Sauf mention contraire ci-dessus, le contenu de cette notice bibliographique peut être utilisé dans le cadre d’une licence CC BY 4.0 Inist-CNRS / Unless otherwise stated above, the content of this bibliographic record may be used under a CC BY 4.0 licence by Inist-CNRS / A menos que se haya señalado antes, el contenido de este registro bibliográfico puede ser utilizado al amparo de una licencia CC BY 4.0 Inist-CNRS
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